About Your Business Your Brand Creatively



Did you ever wonder whether that liberal arts/English degree would do you any good? Well, here’s your answer: YES! I started my professional life as an educator, and decades later, I am now a successful freelance entrepreneur with three businesses and clients all over the world.

How did THAT happen?

I knew I wanted to be an English teacher when I was in 2nd grade. I was the best student in my classes (especially advanced English) all through public school, and later I received both of my degrees in English and education. For years, I was a teacher and a college professor.

Many years later, I switched careers and had a very successful stint as a sales manager selling computer systems and training programs to government and corporate entities all over the U.S. Even later, I went into direct and network marketing sales.

Finally, I started my third career, merging my education and my sales experiences to begin my entrepreneurial journey in July of 2008 by starting my first company, Writing It Right For You (WIRFY), a writing and editing business. In September of 2008, three months later, I landed my first overseas client, and suddenly I was a global enterprise! Within the first few years, I grew WIRFY by working with individuals, small businesses, and multinational corporations in fifteen countries.

Some of my clients were writers who hired me to edit their manuscripts because they wanted to become published authors, so in 2012, I started my 2nd business, Detroit Ink Publishing, helping writers get their work published. We provide manuscript preparation, editing, formatting, publishing, and book marketing services for nonfiction and business authors.

And that’s how we ended up here, with my 3rd company, Your Business Your Brand Creatively (YB2C). I love that I am able to teach others all about freelancing and entrepreneurship, including branding and marketing their own companies, again merging my English and sales skills. Freelancers and entrepreneurs are often people who have to figure things out on their own without the backing or support of large marketing departments or enterprise operations. Here at YB2C, we offer our clients a variety of communication, consulting, training, branding, marketing, social media, web design, and productivity services.

We look forward to working with you! What are your greatest challenges as an entrepreneur, solo professional, or freelance business owner?

Let us know here and let’s figure out the best solution together!

Our Shorkie (1/2 Shitzu, 1/2 Yorkshire Terrier), “Pepper” was not an English major.