What is a Business Coach?

What is a Business Coach?

This blog post was written and published by our Summer 2017 Intern, Mallory Corbin, a student at Aquinas College in Grand Rapids, Michigan.


Running your own business can be hard, but luckily you don’t have to do it alone. A business coach may be exactly what you need to really get things going. Whether, you are looking to start a business, or you need someone to keep you on track if you already have a business, a business coach can be the business game changer you need. A business coach works as a magnifying glass to concentrate what it is you already have inside you and your business in order to further help promote growth and prosperity.  


You do not need to actually know or see your coach in person. In fact, your business coach may work totally remotely, whether that be from your preference or theirs. With the help of the internet, business coaching can occur entirely online, something often referred to as “E-coaching.” This fact certainly broadens your business coaching options, making it possible to find the perfect business coach for you and your business.


Oftentimes, these business coaches are former business owners, CEOs, or business executives. This means they have real-life experience within business that they can use to guide you and your business in the direction that is right for you.


The Benefits of Hiring on a Business Coach.


  • They will provide an outside perspective on your business. Sometimes, when running your own business, you may get a little too close to the cause. Meaning, because you are so immersed in your business, you may not be able to recognize any errors or issues within the business on your own. Your business may be like your child, and as far as you may be concerned, it can do no wrong. A business coach can help pull the wool from your eyes and reveal to you what you are doing right, and exactly what needs to be fixed or changed within your business.


  • They will motivate you to keep moving forward. When you are feeling overwhelmed or stumped, a business coach can be there to metaphorically hold your hand. They can assist you on getting your business back on track through time-management coaching and action planning that will prevent you from getting distracted. Brainstorming with your coach can help you solidify your business vision. Once this business vision is solidified, you can work with your coach to implement that vision into reality.
  • They will prevent you from self-sabotaging. Your coach will be an empathetic presence that you can go to when you are feeling lost or as if you may be on the verge of making a business mistake. Whether it is you or your coach who recognizes it, they will be there to assist you in either preventing or reversing a self-sabotaging business choice.


A Well-Oiled Machine

Imagine a scenario where you are trying to build a machine. Picture the perfect machine in your head. What does it look like? How does it sound? What does it do? A business coach will help you build your machine. They will help you understand how your machine works, and help you implement your ideas into your machine in order to make your machine exactly what you imagined it to be. They will watch as you operate your machine, from the outside, and inform you of any errors that occur. These errors may be the fault of the machine or of the operator. Once these errors are recognized, they will work alongside you in order to remedy these errors and get your machine working to its absolute highest performance.


Your machine, is your business. With the help of your business coach, your business will become the well-oiled machine that you always dreamed it could be.


Making the Investment

By hiring a business coach, you will be hiring a business asset that can guide you and your business; whether it be on building your business from the ground up, or for an already well-established business. Your business coach will help you brainstorm, plan, and implement your business vision. With the right business coach, you will find that making this investment will pay for itself through growth that you are bound to see just months or even weeks after you and your coach get to work.


A business coach can unlock your potential and serve as a priceless business companion that could be exactly what you and your business need.

Image Copyright: <a href='https://www.123rf.com/profile_dolgachov'>dolgachov / 123RF Stock Photo</a>

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