The YB2C Marketing System

The Your Business Your Brand Creatively Marketing System: Design Your Own Customized Marketing Plan

Marketing. What is it? How are marketing plans developed? How are marketing plans implemented? How are marketing goals tracked and achieved?

These are questions that everyone in business asks, and the answers are pretty standard, but there are big differences in marketing for enterprises and large companies and marketing for freelancers and creative and solo professionals. If you fall into the latter category, this 5-part series is written for you: it describes a marketing system developed just for you.

I am a freelance business owner, and if you are reading this, so are you. You know by now that we are different than corporate employees, and we have different needs and different challenges than the “big guys.” Large companies have marketing departments, but when you are a freelancer, you are the marketing department. As a matter of fact, you have to do everything to grow and maintain your business, so you need a different kind of marketing system. You need the Your Business Your Brand Creatively (YB2C) Marketing System.

The YB2C Marketing System is a complete 5-part program that includes all of the marketing strategies that are the foundation for successful business growth, and it is especially targeted for entrepreneurs, freelancers, and solo professionals. I developed this system as a response to the challenges of many of my clients over my years in business since 2008.

The YB2C Marketing System addresses the special circumstances faced by small business owners like you as they attempt to develop marketing strategies for their own companies. Many entrepreneurs, freelancers, and solo professionals feel just plain overwhelmed by all of the choices, tasks, and activities involved in successful traditional and social media marketing, and often feel that they don’t have the time or money to spend learning complicated systems. So they try this and try that, not quite “getting it”, yet knowing in the back of their minds how important it is to have a detailed yet easy-to-use plan.

Marketing and selling are two different components of running your business, and when it’s just you (or you and one or two others) in charge of everything, time, money, and expediency are elements that you can and must control for maximum effectiveness. The YB2C Marketing System gives you the knowledge and tools you need to make the best decisions for your business, while also helping you to avoid costly errors in time and money and maximizing all the opportunities for growth of your freelance business.

There are five modules of the YB2C Marketing System:

  1. Build Your Brand
  2. Identify Your Client and Customers
  3. Maximize Your Messaging
  4. Master Your Marketing
  5. Shape Your Social Media

To schedule your initial consultation to discuss your customized 8-week consulting package, sign up here for one of the open spots in my schedule.

I developed this unique marketing system specifically for entrepreneurs, freelance business owners, and creative and solo professionals like you!

This program is based on my years of experience starting and growing my own businesses and the successful completion of this program by my clients.

I look forward to working with you.