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Our special guest this week is Audra Carson, “the tire nerd”, founder of De-Tread. De-Tread is a company based out of Detroit that dedicates its time to cleaning up the streets of Detroit by reusing and recycling the large mounds of tires that have been dumped around the city.

Audra explains that she didn’t choose De-Tread, it chose her. Audra attended college at Olivet, and originally pursued a career at MetLife as a business analyst before forming De-Tread.

After being inspired by HGTV, she began cleaning up the tires that were dumped in her hometown community. In 2009, De-Tread was formed, focusing on health and safety in the communities of Detroit, as well as innovative new ways to use the excess of tires. Audra explains that “tread” is an acronym that stands for Tires Recycling Education Art Design. Audra also has a second company called Izzie Logistics and Distribution. Izzie focuses on strategic beautification.

Audra tells us that De-Tread is focused on people, profit, and planet. She hopes that through her work she will be able to create a sustainable and environmentally-minded business, that also creates jobs for the people.

Listen now to learn more about De-Tread and Audra’s journey!

For more information on De-Tread and Audra Carson:

(313) 444-5715

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YB2C Live! is recorded at Green Garage in Midtown Detroit: Green Garage Detroit

Published by

Pamela Hilliard Owens

I am the Founder and CEO of three companies: Writing It Right For You, Detroit Ink Publishing, and Your Business Your Brand Creatively. I am also an Evernote Certified Consultant. My professional team and I provide branding, marketing, communications, copywriting, publishing, and productivity enhancement services to our clients locally and in fifteen countries.

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