ARTICLES

  • The YB2C Live! Podcast for Entrepreneurs has a new home on our dedicated podcast page! We invite you to visit the page to see all of our previous and future podcasts and their show notes! Just click here to download and listen to the podcast recording......

  • YB2C Live! is the podcast for our company Your Business Your Brand Creatively. We work with entrepreneurs, freelancers, and solo professionals with their branding, marketing, web and blog design, and social media marketing projects. We offer consulting, training, project management, and social media marketing services.......

  • I am a visual person, meaning I understand concepts better when I can “see” them graphically. If something is presented to me in color, I like and understand it better. As a project manager, that is why I love working with apps that use the......

  •   When it comes to starting your own website, there is a lot to consider. So much so, that it can be a little overwhelming. Many of our clients are looking for assistance in building their own websites, and depending on what kind of website......

  • We host the YB2C Live! Podcast for Entrepreneurs on Libsyn hosting platform. As of this writing, we are in Season 3! You invite you to download and listen to all previous episodes on our dedicated podcast page. Let’s face it, when you’re podcasting there are......

  • Acuity Scheduling promises no more hassle for you or your clients. With this app your clients can quickly and easily schedule appointments with you, without having to dance around availability between the two of you. But that’s just the beginning of what Acuity has to......

  •   DayOne is a daily journaling app that makes for easy digital journal keeping. This awesome app is available in the app store for all Apple products, including iPhone, iPad, and Mac. With a simple layout and easy to use and convenient features, in addition......

  • Flume offers its users a “beautiful Instagram experience” from their own desktop. Instagram, which originally started off as a simple photo sharing app, has grown in the past years to be one of the biggest social media platforms around. Now owned by Facebook, the app......

  • If there has ever been an application or program that you absolutely need to use, regardless of who you are or what you do, it is Google Drive. Google Drive is a cloud based storage system connected through your google account that acts as a......

  • PDF Expert is an app for Mac, iPhone, and iPad – sorry, PC users, it looks like this program is not yet available on platforms other than Apple – that specializes in all of your PDF editing needs. These needs may include editing, highlighting, annotating,......

  • Time. It seems we never have enough. I know that I am constantly checking my watch, searching for a few extra minutes that don’t exist! I’m sure you can all agree: there are not enough hours in the day. This is especially true when you......

  • Why I Use This App RescueTime is a time management and analytics app that, according to its website, “…shows you how you spend your time and provides tools to help you be more productive.” I have been using RescueTime for several years and it was......

  •   As I’ve said before, because we have so many international and remote clients, most all of our business transactions occur online and in a digital format. This is meant to make life easier, as everything we could ever need is in the cloud, and......

  • One app we have quickly fallen in love with at Your Business, Your Brand, Creatively is “Todoist.” Todoist makes work and life easier by helping us stay organized, and as you know, we love to be organized. The app is based on a selection of “to-do” lists,......

  • With Zoom Video Conferencing, you can join a meeting or host a meeting at any time, anywhere (with wifi of course)! Similar to Skype, Zoom is based on video calls and messaging. However, unlike Skype, it is made specifically for businesses and entrepreneurial settings. Since......

  • The most basic thing someone can do to get organized is put everything down on a to-do-list, calendar, or workflow. Without such devices, it would be nearly impossible to get anything done. At least, that is how it is for us, here at Your Business,......

  • This blog post written and published by our Summer 2017 Intern, Mallory Corbin.   We are all procrastinators sometimes. It can be very easy to get sidetracked when you’re trying to get things done. For me this is especially the case when it comes to......

  • This is the first in a series of guest blog posts by one of my colleagues, Noel French of Thrive Legal, LLC. Noel is a Detroit-based attorney who focuses on transactional work for high growth startups, businesses, and nonprofits in Michigan. Services include business and......

  • Writing is like oxygen for bloggers and story writers. Don’t you agree? You need to have your writing accessories wherever you go. You must jot down the idea as soon as it pops up into your mind. In this day & age of technology, it’s......

  •   Any successful business should have a clear and current website for their customers, in addition to potential customers, to visit to learn more about your business and what you do or sell. There is nothing more repelling than a business with a website that......

  • With everything being totally rooted in technology and online, and the days of hard copies far behind us, it’s easy to lose track of files in the technological abyss. You may find yourself saving a document to your computer only to never see it again,......

  • This blog post was written and published by our Summer 2017 Intern, Mallory Corbin, a student at Aquinas College in Grand Rapids, Michigan.   Running your own business can be hard, but luckily you don’t have to do it alone. A business coach may be......

  • This post was written and published by our Summer 2017 Intern, Mallory Corbin, a student at Aquinas College in Grand Rapids, Michigan.   A business consultant is an expert in their field. They know the ins and outs of all things business and they know......

  • This post was previously posted on our other company’s blog Writing It Right For You. We have since merged WIRFY with Your Business, Your Brand, Creatively. However, we want to ensure that you still have access to the quality content that was made available on the......

  • Welcome to Episode #37 of YB2C Live!, the podcast for entrepreneurs, small business owners, and freelancers, brought to you by Your Business Your Brand Creatively, our company that works with the branding, marketing, copywriting, communications, and productivity projects with our clients locally and worldwide. We record......

  • Ellen Lyle and Pink Elephant Products and Events L3C want to bring you SAFE and NATURAL products for your home and everyday life! Welcome to Episode #69 of the YB2C Live! Podcast for Entrepreneurs and Small Business Owners. Every week we discuss the entrepreneurial journey,......

  • Welcome to this week’s episode of the YB2C Live! Podcast for Entrepreneurs and Small Business Owners. Every week we discuss the entrepreneurial journey, including interviews with business owners of all sizes from Detroit and all over the world who share their stories to give you......

  • Welcome to Episode #34 of YB2C Live!, the podcast for entrepreneurs, small business owners, and freelancers, brought to you by Your Business Your Brand Creatively, our company that works with the branding, marketing, copywriting, communications, and productivity projects with our clients locally and worldwide. We record......

  • Welcome to this week’s episode of the YB2C Live! Podcast for Entrepreneurs and Small Business Owners. Every week we discuss the entrepreneurial journey, including interviews with business owners of all sizes from Detroit and all over the world who share their stories to give you......

  • Welcome to this week’s episode of the YB2C Live! Podcast for Entrepreneurs and Small Business Owners. Every week we discuss the entrepreneurial journey, including interviews with business owners of all sizes from Detroit and all over the world who share their stories to give you......

  • Welcome to this week’s episode of the YB2C Live! Podcast for Entrepreneurs and Small Business Owners. Every week we discuss the entrepreneurial journey, including interviews with business owners of all sizes from Detroit and all over the world who share their stories to give you......

  • Welcome to this week’s episode of the YB2C Live! Podcast for Entrepreneurs and Small Business Owners. Every week we discuss the entrepreneurial journey, including interviews with business owners of all sizes from Detroit and all over the world who share their stories to give you......

  • Welcome to this week’s episode of the YB2C Live! Podcast for Entrepreneurs. Every week we discuss the entrepreneurial journey, including interviews with business owners of all sizes from Detroit and all over the world who share their stories to give you inspiration, motivation, and tips......

  • Welcome to this week’s episode of the YB2C Live! Podcast for Entrepreneurs. Every week we discuss the entrepreneurial journey, including interviews with business owners of all sizes from Detroit and all over the world who share their stories to give you inspiration, motivation, and tips......

  • Welcome to this week’s episode of the YB2C Live! Podcast for Entrepreneurs. Every week we discuss the entrepreneurial journey, including interviews with business owners of all sizes from Detroit and all over the world who share their stories to give you inspiration, motivation, and tips......

  • An author. An editor. A Ghostwriter. A Master Wordsmith. Our guest this week looked at all of his skills and experience and opened his own freelance editing business four years ago. Welcome to Episode #58 of the YB2C Live! Podcast for Entrepreneurs and Small Business......

  •   Keynote speaker, author, and entrepreneur, Alison Vaughn founded Jackets for Jobs 18 years ago to empower individuals to enter into the workforce by supplying job seekers with professional clothing to get and keep jobs. Welcome to Episode #58 of the YB2C Live! Podcast for......

  • YB2C Live! Podcast for Entrepreneurs Episode #60: Marvin Lee is an artist, but not in a traditional paintbrush wielding way. He calls himself a “body sculptor” his art is in his personal training, as well as in his music. Welcome to Episode #60 of the......

  • Annie Holden is an Australian anthropologist and entrepreneur who wants to bring other travel enthusiasts a products made especially for travel, convenience, and safety. Welcome to Episode #61 of the YB2C Live! Podcast for Entrepreneurs and Small Business Owners. Every week we discuss the entrepreneurial......

  • Bako Rambini, a lecturer at a top fashion school in Paris, helps fashion designers and start-ups develop their brands and market their fashion businesses to empower their fashion brands impact! Welcome to Episode #62 of the YB2C Live! Podcast for Entrepreneurs and Small Business Owners.......

  • Michelle May is a musician-extraordinaire and 2018 Kresge Artist Fellow that took a leap of faith to found a group of women to perform “world jazz” music. Welcome to Episode #63 of the YB2C Live! Podcast for Entrepreneurs and Small Business Owners. Every week we......

  • Brendan Ross, of Brendan Ross Photography, believes that photography is just writing with life. Through his freelance business he tells a story, not with words, but with photos. Welcome to Episode #64 of the YB2C Live! Podcast for Entrepreneurs and Small Business Owners. Every week......

  • Professor Samiya Bashir is an artistic entrepreneur, and a multimedia artist of poetry and spoken word, she is also YB2C Live! host Pamela Hilliard Owens’ daughter! Welcome to Episode #65 of the YB2C Live! Podcast for Entrepreneurs and Small Business Owners. Every week we discuss......

  • Todd McKay Merchant Services ISO helps his customers manage and understand their credit card processing by providing great customer service and relationships long term. Welcome to Episode #66 of the YB2C Live! Podcast for Entrepreneurs and Small Business Owners. Every week we discuss the entrepreneurial......

  • VISIT www.TomJackobs.com/storybook FOR A FREE OFFER FROM TOM! Tom Jackobs made the bold decision to go into self-employment during the recession, and it’s safe to say that his work paid off! Tom offers us his tips on how to make it BIG while being your own boss.......

  • Timothy Simpson has been an entrepreneur since he was 8 years old, today he offers youths and adults alike the tools to build their own business and earn their own fortunes! Welcome to Episode #68 of the YB2C Live! Podcast for Entrepreneurs and Small Business......

  • Episode Summary: “Getting started as an entrepreneur” comes in many forms. Sometimes, what you did as a young child accidentally exposes your natural gifts that you later make into a profitable business. Sometimes, not being good in school leads to later being excellent in business.......

  • Introduction A native Detroiter sees a need for nonprofits and small businesses in her city to have an opportunity to take advantage of creative marketing strategies that they may not otherwise have available to them, so she creates a company that helps those businesses and......

  • Mama Coo’s Boutique is a unique store located in Southwest Detroit that specializes in selling items by local artisans and also imported from Africa, Mexico, and Central America. The owner, Alana Rodriguez is a veteran of the U.S. Navy and has a degree in political......

  • Introduction Our guest this week started her career as a social worker, but quickly found out that social justice and social entrepreneurship were her true callings. So five years ago, along with two co-founders, she started a crowdfunding platform specifically to help develop the good......

  • Introduction Sofia Klettke is a totally engaging 11-year-old who not only loves animals but has decided she is good at sharing her knowledge of the animal kingdom via videos she makes herself. She is building a business and Instagram community of other animal lovers while......

  • Introduction When people, especially women, want to make lifestyle changes, who do they contact and how do they go about it? In today’s episode, we talk to someone who goes much further than just being a personal trainer or a nutritional advisor. Jay Kali helps......

  •  This episode of the YB2C Live! podcast is the third in this year’s February Black History Month “Legacy Entrepreneur” Series. Our guest this week is Sharon Madison, CEO of Madison Madison International. Madison Madison International is an engineering and architectural consulting firm, which was......

  • Today’s podcast is the fourth in this year’s February Black History Month “Legacy Entrepreneur” Series. The guests for the previous three podcasts in this series featured descendants ad relatives of Black entrepreneurs of the 20th century. This week, our focus is on a Black entrepreneurial......

  • This episode features the story of Devita Davison, the first guest in this year’s March Women’s History Month “Powerful Women Entrepreneurs” Series. Devita’s personal story is one of grit, determination, and regrowth. She tells us about her journey from Detroit to Michigan State University to......

  •  This episode is the second in this year’s March Women’s History Month “Powerful Women Entrepreneurs” Series. Our guest today is Sharon Banks, the Founder and CEO of Bankable Marketing Strategies in Detroit Michigan. Sharon made a leap that few would dare to make. She......

  • This episode’s special guest is Ms. Fatima Omar Khamissa from Toronto, Ontario, Canada! Pam first met Fatima last spring via a mutual friend in the UAE (United Arab Emirates), and was a guest on her radio show last summer. Fatima is a shining example of......

  • In this episode Pam and Keith remind their listeners how important it is to conduct quarterly reviews. Keith describes how future planning is done at a newspaper, especially a weekly newspaper like the Michigan Chronicle where many articles are pre- planned, but the editors must......

  • Here in the Detroit area, spring is in the air, and our thoughts are turning to outside activities—finally! Our guest today is Brian Allnut, one of the owners of Detroit Farm and Garden (DFC), a organically-focused landscape store and urban agriculture resource center with the......

  • In this episode, our special guest is Dr. Paul Thomas, the founder of Plum Health DPC (Direct Patient Care) in Detroit Michigan. Dr. Thomas considers himself a “community doctor” and a resource for the community. After graduating from the Wayne State University of Medicine and......

  • In this episode, which is focused on the benefits of networking for entrepreneurs, our special guest is Kia Weatherspoon, Founder and President of Determined by Design a very unique and specialized architecture and design firm located in Washington D.C. Kia and I met last fall......

  • Our special guest this week is Monica Morgan, a world renowned photographer, public speaker, and freelance entrepreneur based in Detroit, Michigan. Monica has a great story to tell about how she changed her own career trajectory from being a writer to becoming a premier photographer......

  • Our special guest this week is Audra Carson, “the tire nerd”, founder of De-Tread. De-Tread is a company based out of Detroit that dedicates its time to cleaning up the streets of Detroit by reusing and recycling the large mounds of tires that have been......

  • For the month of August, YB2C Live! will be focusing on entrepreneurs whose businesses promote health and wellness. For this episode, Pamela Hilliard Owens and Keith Owens sit down with Dr. Jesse Brown of Detroit Wholistic Center and Wholistic Training Institute. Detroit Wholistic Center provides,......

  •  In this episode of YB2C Live! Pam and Keith sit down with Andrea Davis of Bikram Yoga Ferndale to talk about health and wellness. Bikram Yoga is a form of Hatha yoga that is practiced through breathing exercises and a series of 26 postures.......

  •  In this episode, special guest Nicole Braxton, founder of Around the World in 7 Days talks vegan pop-ups, cooking classes, non-profits, and tips on eating right! Around the World in 7 Days allows its patrons to travel around the world one meal at a......

  • For the month of September, as the fall harvest season approaches, YB2C Live! will be focusing on entrepreneurs who plant, grow, and harvest food, flowers, and other live natural items. This episode’s special guest is Susan McCabe of Ribbon Farm Hops. Ribbon Farm Hops is......

  • In this episode of YB2C Live! the fall harvest season is upon us. We are focusing on entrepreneurs who plant, grow, and harvest food, flowers and other live, natural items. Pam and Keith sat down with Sarah Pappas of Fresh Cut Flower Farm. Fresh Cut......

  • In this episode of YB2C Live! is keeping with the fall harvest theme of the month that focuses on entrepreneurs who plant, grow, and harvest food, flowers, and other natural items. Pam and Keith sit down with Jerry Hebron of Oakland Avenue Urban Farm. Oakland......

  • For the month of September, YB2C Live! has been focusing on entrepreneurs who plant, grow, and harvest food, flowers and other live, natural items. In this episode, Pam and Keith sit down with Ryan Anderson of Acre Detroit. Acre Detroit is an urban farm that......

  •  For the months of September and October, YB2C Live! Is focusing on urban farmers and agribusinesses.  In this episode, Pam and Keith sit down with Malik Yakini of D-Town Farm. D-Town Farm was founded by a collective of people all with a mission to......

  • In this episode, Pam and Keith conference with Stephanie Willis, founder of G.H. Soaps and Body Truth Brand products. G.H. Soaps was founded in 2014 through an urban gardening program in the west side of Detroit, and has since expanded into the Body Truth Brand.......

  • Welcome to Episode #32 of YB2C Live!, the podcast for entrepreneurs, small business owners, and freelancers, brought to you by [Your Business Your Brand Creatively], our company that works with the branding, marketing, copywriting, communications, and productivity projects with our clients locally and worldwide. We......

  • Welcome to Episode #33 of YB2C Live!, the podcast for entrepreneurs, small business owners, and freelancers, brought to you by Your Business Your Brand Creatively, our company that works with the branding, marketing, copywriting, communications, and productivity projects with our clients locally and worldwide. We record......

  • Welcome to Episode #35 of YB2C Live!, the podcast for entrepreneurs, small business owners, and freelancers, brought to you by Your Business Your Brand Creatively, our company that works with the branding, marketing, copywriting, communications, and productivity projects with our clients locally and worldwide. We record......

  • An academic and cultural preservationist starts a nonprofit to ensure that the rich and unique musical history of Detroit, Michigan is available for future generations. Welcome to this week’s episode of the YB2C Live! Podcast for Entrepreneurs and Small Business Owners. Every week we discuss......

  • This episode of the YB2C Live Podcast is live! Listen to the ITunes recording by clicking the link below, and remember to subscribe to the podcast to be notified when each week’s show is published. YB2C Live is brought to you by Your Business, Your......

  •     Episode Summary: What does “Workplace Wellness” mean and why is it an important topic? Our guest for Episode #70 of the YB2C Live! Podcast for Entrepreneurs explains “Workplace Wellness” and how she formed a business consultancy that works with companies to improve the......

  • This week, for Episode #47, we welcome Mr. David Broner, a volunteer for SCORE, which is a part of the U.S. Small Business Administration. Through SCORE, David works with new and established entrepreneurs and business owners on all kinds of issues relevant to starting, growing,......

  • Welcome to Episode 31 of the YB2C Live! Podcast for Entrepreneurs and Small Business Owners, brought to you by our company, Your Business Your Brand Creatively (YB2C). We work with entrepreneurs, freelance business owners, solo and creative professionals, and small business owners on their branding, marketing,......

  • Welcome to this week’s episode of the YB2C Live! Podcast for Entrepreneurs and Small Business Owners. Every week we discuss the entrepreneurial journey, including interviews with business owners of all sizes from Detroit and all over the world who share their stories to give you......

  • Our special guest for Episode #30 of the YB2C Live! Podcast for Entrepreneurs and Small Business Owners is Miriam Pranschke, owner of BORO Resale and Consignment Shop in Detroit, Michigan. In this episode, Miriam joins us via the online meeting app Zoom to describe how she knew......

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